“How do you place the right information in front of a customer at a key moment — especially when their intent to purchase is highest?”
Carolina Leon, LiveNinja Director of Marketing, noted that question as the genesis for the LiveNinja Kiosk, an in-store device that connects shoppers with product representatives over a live video call. Kiosks can be placed in any retail location, where a shopper can call a rep at the moment of his/her purchase decision to answer any questions s/he might have.
LiveNinja chose WebRTC for the video component of the product, but they needed a signaling platform to handle events such as setting up and ending a call. They ultimately selected the SIP protocol to control those call events.